Sightwalks

Tactile paving helps visually impaired individuals navigate sidewalks but doesn't provide information about surrounding services, requiring them to rely on assistance. A new tactile signage system has been designed to improve this, allowing visually impaired people to identify basic services and businesses by tapping the sidewalk with their cane. Using a pattern similar to the universal system, a horizontal bar on the sidewalk indicates a tile where vertical lines can be counted, each representing a category of commercial venue. For example, one line indicates a restaurant, two lines a bank, three a grocery store, and four a drugstore. This system, implemented throughout Miraflores, helps blind people find locations independently.

Agency: Circus GREY
Brand: Cemento Sol
2024

Recognitions

— Cannes Lions —

2024 Cannes Lions : Grand Prix / Design – Wifinding & Signage
2024 Cannes Lions : Gold / Sustainable Development Goals – Sustainable Cities & Communities
2024 Cannes Lions : Gold / Brand Experience & Activation – Local Brand
2024 Cannes Lions : Gold / Media – Corporate Purpose & Social Responsibility
2024 Cannes Lions : Gold / Outdoor – Corporate Purpose & Social Responsibility
2024 Cannes Lions : Silver / Outdoor – Ambient Outdoor
2024 Cannes Lions : Silver / Direct – Experience Design
2024 Cannes Lions : Bronze / Design – Spatial & Sculptural Exhibitions and Experiences

About

Work

Contact