The Emancipation Loan


A bank turned against the financial system to give economic independence to every Peruvian Woman. Agency: Circus GREY
Brand: Mibanco
2022





Recognitions

— Cannes Lions —
2022 Gold Brand Experience & Activation: Culture & Context
2022 Silver Sustainable Development Goal: People Gende 
2022 Bronze Creative Bussines Transformation: Bussines Design & Transformation 
2022 Shortlist Glass: The Lion for Change
2022 Shortlist Brand Experience & Activation: Consumer Services
2022 Shortlist Brand Experience & Activation: Excellence Brand Experiences 
2022 Shortlist Sustainable Goal Development: Economic Growth 
2022 Shortlist Sustainable Goal Development: Prosperity: Reduced Inequalities
2022 Shortlist Creative Bussines Transformation: Targeting, Insigth & Personalization

— Effie Peru —
2023 Silver Positive Change & Social Good / Mibanco The Emancipation Loan
2023 Silver Banking & Finances / Mibanco The Emancipation Loan
2023 Silver Equity, Diversity & Inclusion / Mibanco The Emancipation Loan
2023 Bronze Marketing Innovation / Mibanco The Emancipation Loan

— Fiap —
2022 Silver New Bussines
2022 Silver Transformation social
2022 Bronze Effective Creativity



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