The New Matter of Trust
In Peru, the political mechanism of "The Matter of Confidence" was manipulated by politicians to seek more power in the state, destroying political stability for more than 6 years in the country. For this reason, in Peru, where the trust index is the lowest in the region, Mibanco proposes 'The New Mattter of Trust' built by all Peruvians from the voice of the great actor Reynaldo Arenas.
Agency: Circus GREY
Brand: Mibanco
2023