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Hi! I’m Francisco Ayras but everyone calls me Sharuko because that means 'unpredictable boy' in Quechua. I was born in Huancayo in the Andes of Peru, but raised on the coasts of Lima. I'm a Creative Director with over 8 years of rocking the advertising world, specializing in integrated campaigns and branded content. I've been lucky enough to be recognized as one of the Top 5 Art Directors at Cannes Lions 2024 and have snagged awards at Cannes Lions, Lia, Fiap, Ojo de Iberoamérica, and Effies. If you ask me, why advertising? I will answer you: For ideas and people.

jorgefav@gmail.com
+511 949 357 339 (whatsapp)
LinkedIn

RECONIGTIONS

— Cannes Lions

2024 Cannes Lions : Grand Prix / Design – Wifinding & Signage
2024 Cannes Lions : Gold / Sustainable Development Goals – Sustainable Cities & Communities
2024 Cannes Lions : Gold / Brand Experience & Activation – Local Brand
2024 Cannes Lions : Gold / Media – Corporate Purpose & Social Responsibility
2024 Cannes Lions : Gold / Outdoor – Corporate Purpose & Social Responsibility
2024 Cannes Lions : Silver / Outdoor – Ambient Outdoor
2024 Cannes Lions : Silver / Direct – Experience Design
2024 Cannes Lions : Bronze / Design – Spatial & Sculptural Exhibitions and Experiences

— The PHNX Awards
2024 Grand Prix: Print
2024 Gold: Advertising Photography
2024 Gold: Outdoor
2024 Gold: Craft
2024 Silver: Press

— Cannes Lions
2023 Silver Outdoor Culture & Context: Cultural Insight / Nikon Natural Intelligence
2023 Shortlist Outdoor Billboards: Sectors: Consumer Goods / Nikon Natural Intelligence
2022 Gold Brand Experience & Activation: Culture & Context / Mibanco The Emancipation Loan
2022 Silver Sustainable Development Goal: People Gender / Mibanco The Emancipation Loan
2022 Bronze Creative Bussines Transformation: Bussines Design & Transformation / Mibanco The Emancipation Loan
2022 Shortlist Glass: The Lion for Change / Mibanco The Emancipation Loan
2022 Shortlist Brand Experience & Activation: Consumer Services / Mibanco The Emancipation Loan
2022 Shortlist Brand Experience & Activation: Excellence Brand Experiences / Mibanco The Emancipation Loan
2022 Shortlist Sustainable Goal Development: Economic Growth / Mibanco The Emancipation Loan
2022 Shortlist Sustainable Goal Development: Prosperity: Reduced Inequalities / Mibanco The Emancipation Loan
2022 Shortlist Creative Bussines Transformation: Targeting, Insigth & Personalization / Mibanco The Emancipation Loan

— Effie Peru
2023 Gold Telecommunications / Entel Líneas Adicionales
2023 Bronze Line Extension / Entel Líneas Adicionales
2023 Silver Positive Change & Social Good / Mibanco The Emancipation Loan
2023 Silver Banking & Finances / Mibanco The Emancipation Loan
2023 Silver Equity, Diversity & Inclusion / Mibanco The Emancipation Loan
2023 Bronze Marketing Innovation / Mibanco The Emancipation Loan

— Fiap
2022 Silver New Bussines / Mibanco The Emancipation Loan
2022 Silver Transformation social / Mibanco The Emancipation Loan
2022 Bronze Effective Creativity / Mibanco The Emancipation Loan

— Effie Latam
2022 Bronze Brand Reputation / Mibanco Nivelemos la cancha
2022 Bronze Financial Services / Mibanco Nivelemos la cancha

— PromaxBDA
2022 Gold Fillers / America TV Spoilerman
2022 Gold Copywriting / America TV Spoilerman

— Ideas Awards
2022 Gold Country Idea / Mibanco The Emancipation Loan
2022 Gold Sustainability / Mibanco The Emancipation Loan
2022 Silver Creative strategy / Mibanco The Emancipation Loan
2022 Silver Promotion, experience and activation / Mibanco The Emancipation Loan
2022 Silver Audiovisual / America TV Spoilerman

— Ideas Awards
2021 Bronze Country Idea / Mibanco El Perú somos todos

— Echo Awards
2020 Silver Best use of content / Movistar The Trainning Song

— Ojo de Iberoamerica
2019 Silver Online AD / Skip It’s a SKIP AD
2019 Bronze Innovative use of digital platforms / Skip It’s a SKIP AD

— Cannes Lions
2017 Silver Media / Pacifico Insurance The Zero Point Five Effect
2017 Shortlist Cyber / Pacifico Insurance The Zero Point Five Effect

— Ojo de Iberoamerica
2017 Silver Media / Pacifico Insurance The Zero Point Five Effect
2017 Bronze Interactive / Pacifico Insurance The Zero Point Five Effect

— The Bill Bernbach Award
2017 Gold Digital / Pacifico Insurance The Zero Point Five Effect

— Ideas Awards
2017 Grand Prix / Pacifico Insurance The Zero Point Five Effect
2017 Gold Digital Social Good / Pacifico Insurance The Zero Point Five Effect
2017 Gold Digital Media / Pacifico Insurance The Zero Point Five Effect
2017 Gold Direct / Pacifico Insurance The Zero Point Five Effect
2017 Gold Banner Format / Pacifico Insurance The Zero Point Five Effect

EXPERIENCE

Actually — 2021
Circus Grey Creative Director

2021 — 2016
Tribal / DDB 121 Head of Art

2016 — 2015
FCB Mayo Art Director

2014 — 2011
TBWA Peru Graphic Designer

BRANDS

BCP
Mibanco
Nikon
Marca Peru
Movistar
Mc Donalds
American Express
Unilever
AB InBev
Scotiabank
Pacifico Insurance
Falabella
Cencosud
Belcorp
Didi

If you find a joke in this profile about
how can I be fun, well the joke I can tell you
in a meet. Let’s talk!

Some work

The New Matter of Trust